One of the band members has just informed us that he now has a full time job, working from Monday to Friday. This has meant we face problems in the scheduling of our video. We were planning on shooting it on either Thursdays or Fridays during the day, when George, Elliot and I are all at school. We have therefore had to explore other options, and decided that we are now going to shoot the live shots of the band (which can be seen on the storyboard) at Sandgate Hall, where the band practice, as opposed to the school stage.
This has not only caused difficulties with the location, but also the dynamics of our video. We planned on having each of the band members 'activating' a whiteboard in the video at various points in the video, but as Matt will now be unavailable due to work constraits, I will be featuring in the video. Rather than having all but one of the band members (everyone except Matt) 'activating' a whiteboard, I will assume the roles of all of the band members in relation to the whiteboard, but the band members will all still do something unique to them in the process of getting the whiteboard to animate. For example, before we planned on Matt throwing his drumstick at the camera, and then cutting to a room with a whiteboard, where Matt would then catch the stick and spark animation on the whiteboard by hitting it with the drumstick. He will now still throw the drumstick (this can be filmed at Sandgate Hall during the live shots), but I will catch it instead.
EDIT: We have again decided to alter the dynamics of the video, going back to a very similar model to the original idea. I will no longer feature in the video; we have decided that we do not need someone in the following shots to catch the prop that 'activates' the animation - rather, it will land on a white background (A1 sheet of card) and in landing on the card it will act as a catalyst for the animation.
Monday, 6 December 2010
Wednesday, 1 December 2010
Ancillary Task Research
Due to the adverse weather conditions, George is unable to attend today, meaning that making any progress with the music video is difficult, so Elliot and I have decided to press on with the ancillary tasks, beginning with detailed research. After searching for magazine adverts online to no avail, we went out to buy two music magazines; Kerrang! and NME. We've taken a couple of examples of adverts from the magazines to analyse, and found the correlating album release with its CD cover.
Arcade Fire
Images: Magazine advert (NME) promoting tour for their new album, The Suburbs (left), and the CD cover for the album (right).
Analysis:
There is a running theme within the two artefacts; they are both set at the same location, and a sense of anonymity. In the magazine advert the band are in the form of silhouettes, while they do not feature at all on the CD cover, providing continuity between the two artefacts. It is likely that the band chose to keep a sense of anonymity prevalent in the release of the album because it is their third album, and has been six years since their debut album, which indicates that the target audience has already been established, and it is no longer necessary to have their faces on display.
The setting of both the magazine advertisement and the CD cover is linked to the title of the album, The Suburbs. The magazine advert displays as image of a section of a suburb, whilst the CD cover seems to capture an even smaller section of the same suburb. Therefore, the use of the same location provides a strong link between both the magazine advert for the band, and the CD cover of their new album.
In terms of colours, red is a running theme throughout the two artefacts. The CD cover has a dominant red hue to it, while a fair proportion of the text is red on the magazine advert. In addition to this, black is one of the predominent colours in both of the sources. In the magazine advert, the majority of the text is black, while the silhouettes in the image are also black. On the CD cover, the focal point of the image is black too, in the form of the car. The colours used in the two products consequently display a running theme, and the black also enhances the anonymity.
The magazine advert mentions the release of the album on it, as well as tour dates, which explains to the audience that the tour will be featuring songs from the new album.
Both of these artefacts also connect with the various music videos taken from the album. Notably, a number of shots in the video for The Suburbs are set in suburbs, therefore, continuing the link between the three artefacts; the music video, the magazine advert and the CD cover.
Arcade Fire - The Suburbs (Official Video) from City Slang on Vimeo.
How can we use this to help us?
We can use this analysis to help us when we create our magazine advert and CD cover. We must ensure that there is a sense of continuity between the magazine advert, the CD cover, and the music video. This does not necessarily mean that they all have to take place in the same location -though this could be a good idea - but there needs to be a theme that links the three artefracts together. Just as Arcade Fire have done with colour, it is important that we have some continuity, and use the same colour themes throughout. It would be ideal if the title of the song we're using (Lonely Hearts) also links with the magazine advert, the CD cover and the music video.
Arcade Fire
Images: Magazine advert (NME) promoting tour for their new album, The Suburbs (left), and the CD cover for the album (right).
Analysis:
There is a running theme within the two artefacts; they are both set at the same location, and a sense of anonymity. In the magazine advert the band are in the form of silhouettes, while they do not feature at all on the CD cover, providing continuity between the two artefacts. It is likely that the band chose to keep a sense of anonymity prevalent in the release of the album because it is their third album, and has been six years since their debut album, which indicates that the target audience has already been established, and it is no longer necessary to have their faces on display.
The setting of both the magazine advertisement and the CD cover is linked to the title of the album, The Suburbs. The magazine advert displays as image of a section of a suburb, whilst the CD cover seems to capture an even smaller section of the same suburb. Therefore, the use of the same location provides a strong link between both the magazine advert for the band, and the CD cover of their new album.
In terms of colours, red is a running theme throughout the two artefacts. The CD cover has a dominant red hue to it, while a fair proportion of the text is red on the magazine advert. In addition to this, black is one of the predominent colours in both of the sources. In the magazine advert, the majority of the text is black, while the silhouettes in the image are also black. On the CD cover, the focal point of the image is black too, in the form of the car. The colours used in the two products consequently display a running theme, and the black also enhances the anonymity.
The magazine advert mentions the release of the album on it, as well as tour dates, which explains to the audience that the tour will be featuring songs from the new album.
Both of these artefacts also connect with the various music videos taken from the album. Notably, a number of shots in the video for The Suburbs are set in suburbs, therefore, continuing the link between the three artefacts; the music video, the magazine advert and the CD cover.
Arcade Fire - The Suburbs (Official Video) from City Slang on Vimeo.
How can we use this to help us?
We can use this analysis to help us when we create our magazine advert and CD cover. We must ensure that there is a sense of continuity between the magazine advert, the CD cover, and the music video. This does not necessarily mean that they all have to take place in the same location -though this could be a good idea - but there needs to be a theme that links the three artefracts together. Just as Arcade Fire have done with colour, it is important that we have some continuity, and use the same colour themes throughout. It would be ideal if the title of the song we're using (Lonely Hearts) also links with the magazine advert, the CD cover and the music video.
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