Problem with (and solution to) music video

One of the band members has just informed us that he now has a full time job, working from Monday to Friday. This has meant we face problems in the scheduling of our video. We were planning on shooting it on either Thursdays or Fridays during the day, when George, Elliot and I are all at school. We have therefore had to explore other options, and decided that we are now going to shoot the live shots of the band (which can be seen on the storyboard) at Sandgate Hall, where the band practice, as opposed to the school stage.

This has not only caused difficulties with the location, but also the dynamics of our video. We planned on having each of the band members 'activating' a whiteboard in the video at various points in the video, but as Matt will now be unavailable due to work constraits, I will be featuring in the video. Rather than having all but one of the band members (everyone except Matt) 'activating' a whiteboard, I will assume the roles of all of the band members in relation to the whiteboard, but the band members will all still do something unique to them in the process of getting the whiteboard to animate. For example, before we planned on Matt throwing his drumstick at the camera, and then cutting to a room with a whiteboard, where Matt would then catch the stick and spark animation on the whiteboard by hitting it with the drumstick. He will now still throw the drumstick (this can be filmed at Sandgate Hall during the live shots), but I will catch it instead.

EDIT: We have again decided to alter the dynamics of the video, going back to a very similar model to the original idea. I will no longer feature in the video; we have decided that we do not need someone in the following shots to catch the prop that 'activates' the animation - rather, it will land on a white background (A1 sheet of card) and in landing on the card it will act as a catalyst for the animation.

Ancillary Task Research

Due to the adverse weather conditions, George is unable to attend today, meaning that making any progress with the music video is difficult, so Elliot and I have decided to press on with the ancillary tasks, beginning with detailed research. After searching for magazine adverts online to no avail, we went out to buy two music magazines; Kerrang! and NME. We've taken a couple of examples of adverts from the magazines to analyse, and found the correlating album release with its CD cover.

Arcade Fire

Images: Magazine advert (NME) promoting tour for their new album, The Suburbs (left), and the CD cover for the album (right).

Analysis:

There is a running theme within the two artefacts; they are both set at the same location, and a sense of anonymity. In the magazine advert the band are in the form of silhouettes, while they do not feature at all on the CD cover, providing continuity between the two artefacts. It is likely that the band chose to keep a sense of anonymity prevalent in the release of the album because it is their third album, and has been six years since their debut album, which indicates that the target audience has already been established, and it is no longer necessary to have their faces on display.

The setting of both the magazine advertisement and the CD cover is linked to the title of the album, The Suburbs. The magazine advert displays as image of a section of a suburb, whilst the CD cover seems to capture an even smaller section of the same suburb. Therefore, the use of the same location provides a strong link between both the magazine advert for the band, and the CD cover of their new album.

In terms of colours, red is a running theme throughout the two artefacts. The CD cover has a dominant red hue to it, while a fair proportion of the text is red on the magazine advert. In addition to this, black is one of the predominent colours in both of the sources. In the magazine advert, the majority of the text is black, while the silhouettes in the image are also black. On the CD cover, the focal point of the image is black too, in the form of the car. The colours used in the two products consequently display a running theme, and the black also enhances the anonymity.

The magazine advert mentions the release of the album on it, as well as tour dates, which explains to the audience that the tour will be featuring songs from the new album.

Both of these artefacts also connect with the various music videos taken from the album. Notably, a number of shots in the video for The Suburbs are set in suburbs, therefore, continuing the link between the three artefacts; the music video, the magazine advert and the CD cover.

Arcade Fire - The Suburbs (Official Video) from City Slang on Vimeo.

How can we use this to help us?

We can use this analysis to help us when we create our magazine advert and CD cover. We must ensure that there is a sense of continuity between the magazine advert, the CD cover, and the music video. This does not necessarily mean that they all have to take place in the same location -though this could be a good idea - but there needs to be a theme that links the three artefracts together. Just as Arcade Fire have done with colour, it is important that we have some continuity, and use the same colour themes throughout. It would be ideal if the title of the song we're using (Lonely Hearts) also links with the magazine advert, the CD cover and the music video.

Shooting Schedule

Based on the video planner, we have been able to construct a shooting schedule for the video. This gives us precise information on which order to shoot the different scenes of the video in. It also gives us guidance on the props which we'll need to have with us for each scene.

Note: By 'page' we mean an A1 sheet of card that the camera will be zoomed in on, and it will form the whole of the background.

Video Planner

Now that the storyboard is completed, we have come up with an extensive plan of how we'll shoot our video. The video planner in the images below is how we plan on shooting the video:

Audience Feedback: Storyboard Edit

From the initial storyboards that we did (found further down this blog), we gathered some audience feedback. We wanted to ensure that our production was taking the right direction, for our target audience; fans of the folk/indie genre. One comment was, "The shots before the song plays seem unnecessary," and many people said words to this effect. Therefore, on our final, updated storyboard, we have removed the shots from before the beginning of the song, and the first shot (a close-up of the guitarist playing) co-ordinates with the beginning of the music, giving the video more of a 'kick'.

Furthermore, the previous storyboard had several sweeping shots from member to member, and following audience feedback, this is something we've decided to alter. People that we questioned were of the view that the sweeping shots would become less effective if we used them too often. Therefore, we have changed them to straight cuts, and will make use of different shot types and transitions in later stages of the video, for instance, we have a tracking shot of the drums at 1:24-1:28. 

Below is our final storyboard, including the adjustments we've made following audience feedback:

Storyboard

Here is an updated version of our storyboard:

As is evident, we have made a few alterations from the original draft. Instead of having several shots of each band member before the song kicks in, we've decided to adopt a more concise version; there will be a sweeping shot of all the band members to introduce them once the song begins. Therefore, the purpose of the shots is the same as before (to introduce the band members), but this way will be far more effective, as it will take less time as it will reduce the chances of the audience getting bored before the song even starts. We have still implemented the idea of an establishing shot of the dark room, but this time, the band members are already there with their instruments, and will appear in silhouette form. Once the first line of the song has been sung (0:14), there will be a mid shot of the drummer, who will throw a drumstick. A straight cut to the drummer then catching the stick in another setting (next to a whiteboard) concludes this stage of the storyboard.

Animation Experiment

Animation is certainly a feature which we are keen on intergrating into our production. The following clip bares no relevance to the idea we have in mind for our video, but it was simply an exercise to experiment with techniques, and I think it displays that we will be able to use this form (stop-motion) of animation in our video. Obviously, the drawings we be of much better quality in the production, but we just did this very quickly as a test.

Storyboard Idea

We've been coming up with some ideas as a group, and I've been trying to translate them onto a storyboard. The following image is the beginning of a storyboard which we've been creating.

The idea illustrated in this storyboard we have decided to alter slightly though, and a new version will appear on the blog once completed. We will still essentially be following a similar idea though; the dark establishing shot seen in frame 1 will be the same as shown, though it will also include the band members with their respective instrument, in silhouette form. However, we've realised that if we continue the trend we have started in this storyboard (a light flicking on, and cutting to the corresponding instrument, and then tracking the band member to their instrument) we will have at least 30 seconds of filming before the track even begins, which could become rather tedious. Therefore, we have altered the idea in the following fashion; we are going to already have the band member already positioned with their instruments, but we will still implement the idea of the light flicking on and then cutting to one of the members. Thus, the difference between the new idea and the one portrayed in the above storyboard are that rather than watching the band members walking over to their instruments and then getting into position, they'll already be there, which will reduce the number of seconds prior to the song beginning, and we think it will be more aesthetically pleasing too, and we provide a strong foundation to build on for when the song begins.

Belingo - Lonely Hearts

We have decided that 'Lonely Hearts' by Belingo (Elliot and George's band) is the song which we'll be creating a video for. We opted for this over 'Let Us Be Known' because we think that the recording quality of the former song is better. Also, we found thinking up potential scripts for a video to 'Lonely Hearts' far easier than for 'Let Us Be Known', and feel we will be able to utilise more techniques of film, as the song has a stronger running theme. An idea we are considering is using animation to project animated hearts onto blank canvases.

Main Product Planning: Flowchart of Stages

The brainstorm that we have created has enabled us to produce a flowchart of the actions which we will now follow closely:

EDIT: We have noticed that the creation of the storyboard is not mentioned in the flowchart. This, however, is the the very first stage that will come after we've decided upon the song and features which we'll include. 

Main Product Planning: Clothing

One of the uncertainties arising from the brainstorm was the appearance of the actors in the music video. As suggested in the brainstorm, I researched various stereotypical groups using the website http://www.uktribes.com/. However, I found that none of the 'tribes' completely reflected the genre we will be producing a video for (folk/indie), and rather, various 'tribes' each representing different components of the folk/indie genres.

Consequently, I have decided to adopt a different approach; I have looked at a number of bands in the folk/indie genres, and analysed the clothing they generally opt for. We will then be able to form a general appearance which we can use as an option for our video.

Here are some examples:

Mumford and Sons:

• Smart casual:
• Shirts
• Straight/bootcut jeans
• Two members wearing open waistcoats
• Chinos
• Casual blazers

Bombay Bicycle Club:

• Casual:
• T-shirts
• Shirts
• Cardigans/hoodies
• Jeans

This Town Needs Guns:

• Casual:
• Polo shirts
• Shirts
• Jeans
• Slip-on shoes
• Trainers
• Cardigans

Two Door Cinema Club:

• Smart casual:
• Open sports jacket
• Shirts
• Tie
• Waistcoat
• Jumper
• Smart trousers

Local Natives:

• Smart casual:
• Shirts
• T-shirts
• Cardigans
• Plimsoles
• Smart shoes
• Black skinny jeans

Main Product Planning: Brainstorming of Ideas

We have now completed sufficient audience and product research to begin planning our main product. Therefore, we have produced the following brainstorm which provides numerous ideas for our music video, and will begin form the foundations of it.

So Who Are Our Target Audience?

Establishing a clear idea of a target audience is essential to our production, so that we can intertwine the codes and conventions to match the genre of music we're using - folk/indie.


The questionnaire which we produced earlier in the project illustrated that the folk/indie genre is popular amongst the respondents of the questionnaire, which indicates that there is no problem with using the band Belingo. Therefore, the fundamental characteristic of our target audience is that they are fans of folk/indie music. However, there are other aspects of the audience that we need to consider, to ensure that the production of the video and the ancillary tasks appeals to them:


Age:

As with many other genres, there is no specific age groups that the indie/folk genres appeal to. The often romantic lyrics capture the attention of the youth, who find themselves experimenting with romance for the first time, and feel they can relate to the songs of the genres. 'This Modern Love' by Bloc Party is a typical song found in the genres (this falls more into the Indie genre, as opposed to Folk) *

Clothing:


I have produced a separate post on this feature of the target audience, as I feel there is sufficient information to do so, and it is a significant part of the aesthetics of the project. Saying this, fans of the genre tend to shop in chains such as, Topshop/Topman, H&M, New Look and Zara (http://www.slideshare.net/CraigyV/target-audience-indiefolk). Consequently, it's important that the actors in the video, and any figures on the magazine advertisement and CD cover wear clothing that would be likely to appear in these stores.


Gender:


Neither gender particularly dominates this genre. While there are several more male-dominated bands on the folk/indie scene, for instance, Mumford & Sons, Phoenix, The Kooks, etc, there are also females prevalent within the genre; notably Ellie Goulding, who supported phenomenon John Mayer in May 2010, performed at Glastonbury, and is currently embarking on her own tour, attracting sell-out crowds (http://www.virtualfestivals.com/). Therefore, as long as we follow the clothing preferences and other interests of the genre, appealing to a specific gender is not that important.

Belingo: The Band We Intend on Using

As I mentioned in the very first post of this blog, the other two members of my group are in a band together called Belingo. Therefore, using this band in our A2 production makes sense, as we can produce a music video to accompany one of their songs without any issues regarding licensing, etc., and the music will be original, thus complying with the brief we have been given. The band comprises of three other members, and though they've informally said previously that they are happy to feature in our music video, we are now nearing the time where we must start planning out a shooting schedule and such, and then eventually filming, so, I have emailed George seeking confirmation that they are willing to do so. The following is what he has replied:

So, as things stand, everything is going to plan and the rest of the band seem willing to feature in the video, should we decide upon using them all in an acting role.

Questionnaire Result Graphs

Now that we have received a considerable number of responses from our questionnaire, we have collected sufficient data to create graphs which will allow us to analyse our findings, and give us an indication as to what direction our production will take. This post provides the graphs for the questions for which it was viable to create a graph, which coincides with analysis for each, and for the questions where a graph was not the most feasible option, there is a description of the results followed by analysis. The results are as follows:



As is evident by the graph, the majority of the participants of our questionnaire are in the age bracket of 16-19 years. Due to the influence on the production that the questionnaire will have, we will consider the views of 16-19 year olds as the most significant. After some secondary research on this subject, I have discovered that 12-19 year olds spend the most on music per annum, with an average of £37.55 (source: theregister.co.uk), which implies that the video will be viewed by them perhaps more than any other age group, and these are likely to form a large proportion of our demographic.

The vast majority of the participants of our questionnaire were male. This indicates that some of the results could be biased towards males, though there were a few female responses, which should provide some balance to the results.

None of the participants of the questionnaire spend nothing on music. Conversely, almost half spend over £41 a year on music. This is likely to be induced by the music videos they see, so it is of utmost importance that our video is of good quality, so that hypothetically, if we were to sell the product we would provide ourselves with a better chance of receiving more revenue.

Although over a quarter of the responses displayed that people do not have a preference as to whether a song has a music video supplementing it or not, over half believe it should. Therefore, to appeal to those who do prefer music to come with a video, we will ensure that it is of the best quality we can possibly produce so that if we were to try and sell it, people would be more inclined to buy it.

With exactly the same proportions as the previous question in terms of the 'yes' responses, and the 'no preference' responses, it would indicate that the people that prefer the song to come equipped with a video also feel more involved in the music when there is a video, though this is not necessarily the case. Nevertheless, as more than 50% of the participants responded stating that they feel more involved in the music if there is a video supporting it, making a video will be of great benefit to us because it will lead to some people feeling more involved in the music, and consequently, feeling the need to buy it.

Although not all people feel that the music is more accessible when it is provided with a video [see question 4], every respondent claimed that they watched music videos at least once a week. This undoubtedly proves the importance of music videos, and suggests that we cannot take this component of the project lightly, as it is one of the vital elements.

84% of the participants of the questionnaire watch music videos either via the internet or on TV. Due to insufficient funds, the internet would be the more viable option if we were to distribute the video. Therefore, we should consider websites such as Myspace and Youtube, two websites which have played leading contributing roles in establishing a number of artists. Notably, Lily Allen captured the attention of record label Regal Recordings after she acquired thousands of fans on Myspace, and was the fifth most popular artist on Myspace at the end of 2008 (source: The Guardian). Therefore, Myspace would be an important website to consider if we happened to upload our music video to a website.

With a wide range of responses on the topic of genre, it is difficult to guage a general opinion. However, there were more people who prefer indie and rock music compared with any of the other genres. As we are all fans of indie, rock and folk music, we are happy to create a music video for a song in one of these genres, especially as the results reflect on the specified genres favourably.

A large percentage of the participants did not mind either way whether the video has a more direct involvement with the band (for instance, playing a key acting role in the video). However, 43% of the participants do prefer it when the band does have a direct involvement in the video. Therefore, we will strongly consider giving the band key roles in the music video, following a popular response from the respondents in favour of this.

Animation is a feature of music videos which really appeals to music fans, according to the results of our questionnaire. As a group, animation is an idea which we are quite keen on, and as the target audience also appears to enjoy it too, it is a feature which could play a leading role in our music video. Realism also seems to be popular, and this could be something which we try to implement along with animation.

A significant number of people do prefer the music video to have a story line according to the results. Several successful music videos do have a story line so it is something that we should consider. However, in spite of this, 42% of people either do not have a preference, or prefer it when the video does not have a story line, so it is not necessarily essential that we include one. An example of a music video that has been successful despite not possessing a story line is 'Here It Goes Again' by OK Go. It's a creative video which shows the bands dancing on treadmills, and it achieved 50 millions videos on Youtube in 2006 (Source: nationalpost), further emphasising the positive effect Youtube can provide for musicians.

For the remaining questions, graphs were not suitable given the wide range of responses. However, here is analysis of them:

What is your favourite music video, and which feature(s) of it most appeals to you?

Despite there naturally being a number of different responses to this question, there were still two videos that people nominated as their favourite video. One of the videos was the aforementioned video by OK Go ('Here It Goes Again'), and the primary reason that the participants chose this video was due to the creativity and initiative that the band illustrated. Therefore, creativity and something original is something which we will look to explore as a group when we begin to produce our video. The other video which people enjoyed more than others is Gorillaz' 'Feel Good Inc', and the reason they provided was the quality of the animation. Consequently, using the popularity of this video and question 10 - that demonstarted animation as a popular feature - as evidence, animation is a popular feature amogst our demographic and one which we will put much consideration into.

For the concluding questions of the questionnaire (regarding representation of both males and females), the overwhelming response was 'no preference'. Therefore, in this area of the production we have a bit more freedom as to how we choose to represent the two genders in our video. This said, we will still need to consider the typical conventions of the genre which our music video will be, and how males and females are generally represented in the genre.

Product Research: Forms and Conventions - Progression of Videos

My group and I have done further research into the main product. We have been exploring the forms and conventions of music videos in terms of their progression from video to video as they become more popular and successful. We noticed that generally, artists make significant appearances in their early releases allowing their targeted audience to familiarise themselves with the bands. As they become more successful and firmly establish an audience, they no longer play a leading role in their videos, and perhaps opt for actors, or maybe computer generated images. The following are a couple of examples which take this stance:

BLOC PARTY  

Silent Alarm: (this was their first album)

So Here We Are – Several close-up shots of the band members, allows viewer to familiarise themselves with a new band.

Pioneers – Still features members of the band, but in animated form, which takes a similar stance to the music videos by Gorillaz, with Bloc Party perhaps attempting to emulate the success of Gorillaz’ videos; they’ve won 11 major awards since they were established in 1998, and been nominated for a further 24.

A Weekend in the City: (second album)

The Prayer – The first song released from their second album, features several other actors in the music video, though still revolving around the band members.

Hunting For Witches – Features solely live shots of the band in an empty, dark room.

Intimacy: (latest album)

Flux – One of the bonus tracks on the album. This video does not feature the band, and instead, displays robots causing chaos in cities. With the band fully established at this point, having been nominated for several awards, and winning the PLUG Indie Rock Album of the Year in 2006, they no longer need to play a role in the video as their fan base has been established, and are aware of who the members are.

THE TEMPER TRAP

Conditions:

Sweet Disposition (sorry, no embedded video for this one, as it has been disabled by the author) – video featuring computer generated special effects, and also all of the band members at various stages of the production. Being their first single, their potential fans may not be familiar with the bands’ faces at this stage of their career, so they’ve ensured here that they cannot be avoided.

Fader – features the band playing in a dark setting with bars of lights surrounding them. As it is only their second single, fans are still familiarising themselves with each of the band members’ appearance and characteristics, and this video reinstates each of their profiles to really ensure that it remains clear in the audience’s minds.

Love Lost – there is no appearance by the band in this video. Following the success of their first two singles (Sweet Disposition won Drum Media Writers’ Poll’s ‘Single of the Year’, as well as Time Off Writers’ Poll’s ‘Single of the Year’, and also APRA Music Awards’ ‘Single of the Year’), they can now afford to explore different styles of videos, as fans are more than aware of who they are and what they look like. Instead, it features a storyline; young boys set the task of running around a rural setting in a given time span. They are lip-syncing the lyrics to the song, and run towards the camera, and the majority of the song is a series of tracking shots. This is a technique which I have noticed is a convention amongst music videos; it can be seen in Bombay Bicycle Club’s video for “Evening/Morning” and The Drums song “Let’s Go Surfing”.

Ancillary Tasks: Discussion

Whilst we are awaiting more results for the audience research, my group and I have begun to discuss the ancillary tasks in extended detail. Further considerations have taken place regarding all three options once more, and we have again decided that the two we previously highlighted as the two we would attempt are still the ancillary tasks which we will concentrate our attention on, following progression of our main task.

Why not a website?

A number of factors have led to our undisputed decision not to produce a website as an ancillary task, and instead opt for a cover for the release of the CD, and a magazine advertisement.

Firstly, we all have first-hand experience in producing a magazine advert and/or a CD cover, which implies that these are the areas in which we could most exploit or abilities. We are not all familiar with creating websites, and while this would undoubtedly be an exciting task to complete, it would potentially require more time than we can afford to use, due to the fact that we would not only be improving and developing upon previous experiences, but learning for the first time in many cases.  

In addition to this, we believe that technical difficulties would be more likely to occur if we were to create a website. While we are not naïve enough to assume that technical issues do not occur in producing a CD cover and a magazine advert, the chances are less likely.

Therefore, this decision was not a difficult one to make, given that the tasks will almost certainly be a better finished product should we opt to do a CD cover and a magazine advertisement, as opposed to the website, given our respective abilities and the reliability of technology.

Questionnaire: Music Video

This questionnaire is intended to help my group and I get an insight as to the audience's preferences for music videos. If you could respond to the questions to the best of your ability it would be much appreciated, as it could determine some of the decisions we make on our production.

1. Which of the following age brackets applies to you?

[ ] Under 16           [ ] 16-19                 [ ] 20-25                 [ ] 26-30

[ ] 31-40                 [ ] 41+

2. What is your gender?

[ ] Male                  [ ] Female

3. How much do you spend on music per year?

[ ] £0-£5                 [ ] £6-£10              [ ] £11-£20            [ ] £21-£40            [ ] £41+

4. Do you find music more accessible when it has a supplementary video?

[ ] Yes                     [ ] No                      [ ] No Preference

5. Do music videos help you feel more involved in the music?

[ ] Yes                     [ ] No                      [ ] No Preference

6. How frequently do you watch music videos?

[ ] Daily                  [ ] Weekly                              [ ] Fortnightly                       [ ] Monthly

[ ] Rarely                [ ] Never

7. Via which means of media do you watch music videos? (Tick all that apply)

[ ] Music channels (TV)                      [ ] Internet                             [ ] Portable Media Player

[ ] Games console                               [ ] Other (please state):

___________________________________________________________________

8. What is your preferred genre of music? (Tick all that apply)

[ ] Rock                   [ ] Rhythm and Blues           [ ] Hip-Hop            [ ] Blues                 [ ] Jazz

[ ] Folk                    [ ] Indie                                  [ ] Hardcore          [ ] Punk                  [ ] Pop

[ ] Pop-Punk          [ ] Drum and Bass                [ ] Electronic         [ ] Other (please state):

___________________________________________________________________

9. Do you prefer music videos which have a more direct involvement of the band? (E.g. live shots of the band, members of the band acting, etc.)

[ ] Yes                     [ ] No                      [ ] No preference

10. Which features of music videos most appeal to you? (Tick all that apply)

[ ] Special Effects                [ ] Animation                        [ ] Realism            

[ ] Expressionism                [ ] Fantasy                            [ ] Other (please state)

___________________________________________________________________

11. Do you prefer music videos to have a story line?

[ ] Yes                     [ ] No                      [ ] No Preference

12. What is your favourite music video, and which feature(s) of it most appeals to you?

___________________________________________________________________

___________________________________________________________________

13. How do you prefer males to be represented in music videos?

___________________________________________________________________

___________________________________________________________________

14. How do you prefer females to be represented in music videos?

___________________________________________________________________

___________________________________________________________________

Response From George

I've just received a response from George regarding the questionnaire:

Audience Research: Music Video Questionnaire

Unfortunately, the other two members of my group are not present today, so in their absence, I have constructed the following questionnaire. I will email it to the two of them, and get some feedback on it to see if they have any suggestions as to how it can be altered in any way to make it more effective.

1. Which of the following age brackets applies to you?

[ ] Under 16           [ ] 16-19                 [ ] 20-25                 [ ] 25-30

[ ] 31-40                 [ ] 40+

2. What is your gender?

[ ] Male                  [ ] Female

3. How much do you spend on music per year?

[ ] £0-£5                 [ ] £6-£10              [ ] £11-£20            [ ] £21-£40            [ ] £41+

4. How frequently do you watch music videos?

[ ] Daily                  [ ] Weekly                              [ ] Fortnightly                       [ ] Monthly

[ ] Rarely                [ ] Never

5. Via which means of media do you watch music videos? (Tick all that apply)

[ ] Music channels (TV)                      [ ] Internet                             [ ] Portable Media Player

[ ] Games console                               [ ] Other (please state):

___________________________________________________________________

6. What is your preferred genre of music? (Tick all that apply)

[ ] Rock                   [ ] Rhythm and Blues           [ ] Hip-Hop            [ ] Blues                 [ ] Jazz

[ ] Folk                    [ ] Indie                                  [ ] Hardcore          [ ] Punk                  [ ] Pop

[ ] Pop-Punk          [ ] Drum and Bass                [ ] Electronic         [ ] Other (please state):

___________________________________________________________________

7. Which features most appeal to you in music videos? (Tick all that apply)

[ ] Live shots of the band                                    [ ] Shots of the bands in an acting role

[ ] Actors other than band members                [ ] Animation

[ ] Special effects                                                 [ ] Storyline

[ ] Other (please state)

___________________________________________________________________

8. What is your favourite music video, and which feature(s) of it most appeals to you?

___________________________________________________________________

___________________________________________________________________

9. How do you prefer males to be represented in music videos?

___________________________________________________________________

___________________________________________________________________

10. How do you prefer females to be represented in music videos?

___________________________________________________________________

___________________________________________________________________